Privacy Policy

1. Introduction

MC Luxe Vitality ("Company," "we," "our," or "us") is committed to protecting your privacy and handling your personal information in a transparent and responsible manner. This Privacy Policy explains how we collect, use, disclose, store, and protect information when you visit or use luxserene.com and its related pages, features, and services (collectively, the "Service").

Lux Serene is a brand operated by MC Luxe Vitality. By accessing or using our Service, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of information as described herein, subject to applicable law.

About Lux Serene: Lux Serene is an independent online retailer operated by MC Luxe Vitality. We curate and source a range of wellness, recovery, relaxation, and lifestyle products—including saunas, hot tubs, cold plunges, red light therapy equipment, and related accessories—from trusted suppliers and manufacturers. Lux Serene is not affiliated with or endorsed by the brands featured unless explicitly stated. This is a Direct from Manufacturer to Consumer program — shipping and delivery are serviced by the manufacturer or supplier directly. Product details have been supplied by the manufacturer and may be hosted by a third party.

2. Definitions and Key Terms

• Cookie: A small data file placed on your device that helps websites remember information about your visit and improve your browsing experience.
• Company: Refers to MC Luxe Vitality, the legal business operating Lux Serene and responsible for your information under this Privacy Policy.
• Country: Refers to the United States.
• Customer: A person who purchases from us, interacts with our Service, or otherwise contacts us regarding our products or services.
• Device: Any internet-connected device such as a computer, smartphone, tablet, or similar technology used to access the Service.
• IP Address: A numerical label assigned to devices connected to the internet, which may be used to identify approximate location or assist in fraud prevention and analytics.
• Personal Data: Information that identifies, relates to, describes, or could reasonably be linked to an individual.
• Service: Refers to the website, products, content, features, and related services offered through Lux Serene / MC Luxe Vitality.
• Third-Party Service Provider: A vendor, contractor, platform, processor, or service provider who assists us in operating our business, website, marketing, analytics, payments, logistics, or customer support.
• Website: Refers to luxserene.com.
• You: Any visitor, user, customer, or other person who accesses or uses the Service.

3. Information We Collect

We may collect information from you when you:

• Visit, browse, or interact with our website
• Place an order or attempt to place an order
• Contact us by email, phone, contact form, or chat
• Subscribe to newsletters, promotions, or marketing communications
• Participate in surveys, promotions, or other website features
• Create an account, where applicable

3.1 Personal Information You Provide

• Name
• Email address
• Phone number
• Shipping address
• Billing address
• Order details and purchase history
• Any information you voluntarily submit through forms, emails, or other communications

3.2 Information Collected Automatically

• IP address
• Browser type and device information
• Pages viewed, time spent on pages, and referring URLs
• Cookies, pixels, tags, and similar tracking technologies
• Approximate geographic location based on IP address

3.3 Payment Information

Payment information is generally collected and processed by third-party payment processors and checkout providers. We do not typically store full payment card numbers on our own servers.

4. How We Use the Information We Collect

We may use your information for legitimate business purposes, including to:

• Provide and operate the Service: Process orders, confirm transactions, arrange shipping, and provide customer support
• Communicate with you: Send order confirmations, shipping updates, support responses, account notices, and service-related communications
• Improve our website and operations: Analyze usage patterns, troubleshoot technical issues, and improve user experience
• Prevent fraud and abuse: Detect suspicious activity, verify information, and protect our business, customers, and website
• Marketing and promotions: Send newsletters, promotional emails, and advertising communications, subject to your preferences and applicable law
• Comply with legal obligations: Maintain records, resolve disputes, enforce agreements, and comply with applicable laws and regulatory requirements

5. Information from Third Parties

5.1 Information from Service Providers

We may receive information from third-party providers that support our business operations, including payment processors, fraud prevention platforms, analytics vendors, e-commerce platforms, advertising platforms, shipping partners, and customer support tools.

5.2 Information from Public Sources

We may receive information that is publicly available, such as business or social media information, where relevant to our operations, marketing, or customer service activities.

5.3 Social Media and Advertising Platforms

If you interact with our content, pages, or ads on third-party platforms, those platforms may provide us with analytics, engagement information, or other aggregated or limited personal data in accordance with their own privacy practices.

6. Sharing and Disclosure of Your Information

We may share your information in the following circumstances:

• Service Providers: With third parties that help us operate our website, process payments, fulfill orders, perform analytics, provide customer support, manage marketing, or detect fraud
• Shipping, logistics, manufacturers, and suppliers: To fulfill orders, facilitate product delivery, coordinate shipment, handle returns, or address warranty or product-related issues
• Business Transfers: In connection with a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction
• Legal Compliance: When required by law, subpoena, court order, or other legal process, or when we believe disclosure is necessary to protect rights, safety, property, or enforce our policies
• With Your Direction or Consent: Where you authorize or request us to share information

We do not sell your personal information in the ordinary course of our retail business. However, certain advertising, analytics, or cookie-based activities may be considered "sharing" under some privacy laws.

7. Cookies and Similar Technologies

We use cookies, pixels, tags, scripts, and similar technologies to operate our website, remember preferences, understand website usage, and support analytics and advertising functions.

• Essential Cookies: Required for site functionality, cart management, checkout, fraud prevention, and security
• Performance and Analytics Cookies: Help us understand how visitors use our website so we can improve performance and usability
• Advertising Cookies: May be used to measure ad performance and provide relevant advertising on third-party platforms

Most browsers allow you to manage cookies through browser settings. Please note that disabling certain cookies may affect the functionality of the Service.

8. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to complete transactions, maintain records, resolve disputes, enforce agreements, comply with legal obligations, and protect our business interests.

Retention periods may vary depending on the nature of the information, the purpose for which it was collected, and applicable legal or regulatory requirements.

9. Data Security

We implement commercially reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

• Use of secure website protocols and reputable service providers
• Restricted access to information on a need-to-know basis
• Fraud monitoring and checkout security measures

No method of transmission or storage is completely secure. Accordingly, we cannot guarantee absolute security.

10. Your Privacy Rights

Depending on your state or country of residence, you may have certain privacy rights under applicable law, which may include the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate personal information
• Request deletion of personal information, subject to legal and operational exceptions
• Request information about how your personal information is used or disclosed
• Opt out of certain marketing communications

To exercise any applicable privacy rights, please contact us using the contact details in Section 15 below. We may need to verify your identity before processing certain requests.

11. Marketing Communications

If you opt in to receive promotional communications, we may send you emails about products, promotions, updates, or related marketing content. You may unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us directly.

Even if you opt out of marketing messages, we may still send transactional or service-related communications such as order confirmations, shipping notices, support messages, and policy updates.

12. Children's Privacy

Our Service is not directed to children under the age of 18. We do not knowingly collect personal information from children under 18. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

13. Third-Party Links and External Services

Our website may contain links to third-party websites, platforms, or services that are not owned or controlled by us. We are not responsible for the privacy, security, or content practices of such third parties. We encourage you to review their privacy policies before providing any information to them.

14. General Business and Product Disclaimer

Disclaimer: Products offered through this Site are intended for general wellness, relaxation, recovery, lifestyle use, and personal comfort. They are not medical devices and are not intended to diagnose, treat, cure, or prevent any disease or medical condition. Individual results may vary.

Lux Serene is an independent online retailer operated by MC Luxe Vitality. We curate and source a range of wellness, recovery, relaxation, and lifestyle products—including saunas, hot tubs, cold plunges, cryotherapy-related equipment, and related accessories—from third-party manufacturers, distributors, and suppliers. Lux Serene is not affiliated with or endorsed by the brands featured on the Site unless expressly stated otherwise.

Certain products may be shipped directly from a manufacturer, distributor, supplier, or logistics provider under a direct-to-consumer fulfillment arrangement. Product details, descriptions, specifications, images, and related content may be supplied by manufacturers, suppliers, or third-party catalog sources and are presented for general informational purposes.

15. Contact Us

If you have any questions about this Privacy Policy or your information, please contact us:

• Brand: Lux Serene (operated by MC Luxe Vitality)
• Legal Business Name: MC Luxe Vitality
• Email: support@luxserene.com
• Phone: 1-504-800-8045
• Address: 382 NE 191st St, PMB 306481, Miami, FL 33179, United States
• Working Hours: Monday to Friday, 9 AM to 5 PM EST

16. Changes to This Privacy Policy

We may update or revise this Privacy Policy from time to time in our sole discretion. Any modifications will become effective upon posting the updated policy on this page, unless otherwise stated. Your continued use of the Service following the posting of changes constitutes your acknowledgment of those changes.